If you have spent any time researching your business’s digital advertising options, you’ve probably heard the term pay-per-click (PPC). However, you may not be sure of the benefits PPC advertising can bring to your business. Pay-per-click advertising can be a valuable part of your business’s advertising strategy, allowing you to expand your customer base and drive traffic to your website. Read on to learn how pay-per-click advertising achieves results for your company.
The Basics of Pay-Per-Click Advertising
So, what exactly is pay per click advertising? The concept is straightforward, and the name of name speaks for itself. Advertisers pay a small fee only when a visitor clicks on their advert. This form of paid search marketing in MI has been utilized by many businesses to gain visibility and traffic. The most common and popular type of PPC is that involving search engines and works on a bidding system. That means, you choose the keywords that are relevant to your company, place a maximum bid, and then depending on the results of the auction, your business’ ad may be shown at the top of the search results. The current most popular PPC service is Google Ads.
Now that you know the basics of pay per click advertising, how can you use it to help your business? We’ve outlined the key benefits of this marketing strategy.
It Can Be Budget-Friendly
Notice the use of the word can. It’s important to research the most relevant and effective keywords for your business, which will determine the success of using PPC ads. Choosing the wrong keywords can prove costly; it may take some trial and error to get it right. PPC advertising allows you to decide exactly how much you’re willing to pay, although you must be aware your competitors may be offering more.
Fast & Customization
With some advertising strategies, it’s impossible to tweak the campaign after its live; it’s in this area where pay-per-click offers a competitive edge over other advertising methods. Moreover, with PPC, you can usually set up an advertising campaign within 48-hours, which makes it an excellent option not only for ongoing advertising but also short-term ads for new products or flash deals. Additionally, you can optimize your ads while they’re running, so you can quickly adjust something that isn’t working quite right.
Track and Measure Visitor Traffic
Finally, PPC can benefit your business by allowing you to track and measure visitor traffic. While not every PPC provider offers this, Google does through Google Analytics. With this information, companies can use the Analytics to adjust website content, marketing strategies, and advertising plan.
When used strategically, PPC is a highly effective method of Michigan paid search marketing. Pay-per-click advertising can be tailored to the needs of your business and budget, and therefore, an invaluable part of your overall strategy.