Luis Ortiz, or "Perico" as he is more commonly known to the public, is considered a painter of emotions. His music possesses a unique quality that directly moves people from all parts of the world. Luis "Perico" Ortiz has developed a strong following within the young Hispanic Community and has always taken the attitude that he is an artist for the "PUEBLO" (the masses ).

From Classical to Pop, from Pop to Jazz, from Jazz to Latin-Jazz to Salsa, his music reflects the vast experience of one man in a span of twenty- six years.

Luis studied at the Conservatory of Music of Puerto Rico and at the University of Puerto Rico. He played professionally in the Symphony Orchestra as a guest soloist at the age of eighteen. Pablo Casals was his conductor. He has worked for all the television Stations in Puerto Rico and served as first trumpeter in the most renowned hotels on the island. He has accompanied great artists such as Ann Margaret, Dionne Warwick, Diahann Carroll, Trini Lopez, Engelbert Humperdinck, Sammy Davis Jr., Tony Bennett, Paul Anka, The Supremes and many well-known international artists. In 1970 moved to New York where he developed himself as an artist/trumpeter, arranger, composer and company executive for the next twenty-five (25) years. He became one of the greatest trumpet players in the Latin American field as well as a renown arranger, composer and producer. He created Sunrise Productions, Perico Records, Dialen Promotions Inc., Dialen Publishing (with representation in U.S., Europe and Japan) and Dialen Recording Studios. Now established in his native land of Puerto Rico he continues as an Artist, Arranger, Composer, Producer, (records, video-film and jingles) and launched his new company, Luis Perico Ortiz Productions Inc.

Chronological Events of Interest:

1970-1976 **** Works as a trumpeter, arranger, composer and producer for: Tito Puente, Machito, Mongo Santamaria, Tito Rodriguez, Fania All Stars (all label artists), Velvet De Venezuela, TH Rodven, David Bowie and Johnny Pacheco.

1977 **** Records his first Solo Album under the label Turnstyle (subsidiary of Latin Percussion Corp.)

1978-80 **** Establishes own Orchestra. Wins "Diplo" Trophy as best trumpeter of Puerto Rico. Latin New York Magazine 1978Awards - named Trumpeter of the Year, Arranger of the Year, Best Orchestra of the Year and Musician of the Year.

1981-87 **** Acknowledged in 1981 by Association De Cronistas De Espectáculos {ACE} as best interpreter of Salsa/Música Caribeña. In 1982 he received another acknowledgment by ACE as Best New York Orchestra. During the Summer of 1987 composed and directed the score for the movie "Mondo New York" with Johnny Pacheco. Travels extensively over U.S.A., Puerto Rico, South America, Central America and Europe.

1988-93 ****During the year 1988 produced, arranged and served as musical director for Barry Manilow's project, "Hey Mambo". Launches his company, Dialen Promotions Inc. becoming the first latin company that offering multiple services in the production and recording area within his own recording studios, Analog/Midi. Through his involvement with the company, "Perico" becomes involved in advertising, producing, composing, sound engineering and arranging jingles for radio and television, videos and film scoring. Clients included Heublein Spirit Group (Smirnoff Account), Castor Advertising (McDonalds), Uniworld Advertising (Kodak), Max Mambru Films, Blaze Productions, John Casablancas/Elite Modeling (Film Scoring & Music Composition), Polaroid, HBO, Channel 47 Television Campaign, "Contigo Siempre" and many more. In 1992, tours Japan with his orchestra.

1993 **** Returns to Puerto Rico and immediately establishes Luis Perico Ortiz Productions Inc.

1994 **** Enters into contractual arrangements with Disney Corp., Buena Vista Television (California), There Goes The Neighborhood and the Quincy Jones Office. Produced for Disney Corp. part of the music for the television special "Navidad En Las Americas. Produced music segments for the Western Hemisphere Summit attended by 34 presidents and dignitaries of the Western Hemisphere as authorized by Quincy Jones. These projects were televised to hundreds of countries simultaneously.

1995 **** Participated as a guest artist in the RMM Records "La Combinación Perfecta" tour of Colombia for a total of four concerts for more than 250,000 people. As a Latin Jazz Artist "Perico" performs with his Latin Jazz group at the "Puerto Rico Heineken Jazz Fest '95.

1996 **** Conducts conference workshops in Latin jazz in Aruba during Carnaval season. Records his latest CD Production as a solo artist "Café Con Leche Y Dos De Azúcar" under the label RMM Records & Video Corp. Inaugurated his New Orchestra during the " National Day of Salsa" in Puerto Rico, March 10th to an audience of 25,000.

1997 **** Produced and directed a recording for Sweet Basil Inc. (Japan Record Co.) Artist: Yoshihito Fukumoto. Style: Salsa, Rap, Pop, Hip-Hop, Latin Jazz & Contemporary/Semi Classical. Produced and arranged for José Nogueras 1997 Christmas project. Made history when performing for the first Latin jazz festival in Barranquilla, Colombia (BarranquiJazz Fest '97). He shared his performance with Paquito D'Rivera and Gonzalo Rubalcaba.

1998 **** During the first week of January, Perico was a special guest artist for Lucesita Benitez concert series at Bellas Artes, Puerto Rico. He produced, arranged, performed and composed Tommy Olivencia's latest CD for PolyGram Records. He appears as a Special Guest Artist for Domingo Quiñones concert series at Bellas Artes, Puerto Rico. He produces himself a CD under Suave Instrumental Label of instrumentals with a format of Boleros, Cha-Cha, Jazz Pop & Salsa.
On October 26, 1998 "Perico" releases his latest work..."EMOCIONES.
"ASI ES QUE ME GUSTA" composer: L.P.O.